Sheilisa McNeal’s entrepreneurial journey is defined by a bold vision to transform how the
world addresses heat-related challenges. As founder and CEO of Fria Inc., Sheilisa began
by tackling the very personal struggle of menopausal hot flashes, creating wearable cooling
accessories that blend sophisticated design with advanced nano thermal technology. Her
initial mission was clear: empower women to reclaim comfort and confidence during
menopause.
Yet, Sheilisa’s vision for Fria extends far beyond menopause. She recognizes that heat is a
global imperative-a pervasive challenge that transcends age, race, gender, and geography.
Rising temperatures, climate change, and urban heat islands increasingly threaten public
health and productivity worldwide, affecting outdoor workers, athletes, vulnerable
populations, and communities with limited access to traditional cooling solutions.
Fria’s broader mission is to deliver dignified, energy-efficient, personal wearable cooling
solutions for anyone facing extreme heat, from city dwellers in heat-vulnerable
neighborhoods to frontline workers in demanding environments. Inspired by the urgent
need for scalable, accessible options, Sheilisa is positioning Fria as a leader in the next
generation of wearable technology-solutions that not only address menopausal symptoms
but also provide eco-conscious cooling relief for other populations impacted by heat
stress.
Sheilisa stands as a trailblazer at the intersection of wellness, technology, and social
impact. Every Fria product tells a story of ingenuity and advocacy, reflecting her unwavering
commitment to transforming heat challenges into opportunities for head-to-toe well-being.
