Penrose Design Studio crafts one-of-a-kind womenswear with a refreshing hand-touched aesthetic using upcycled and vintage materials.
Savannah College of Art and Design
Free-spirited sophistication; handmade and hand-dyed in Philadelphia; locally-sourced, sustainable and ethical production
Empowering women to deeply connect with clothing
Sara Keel started her career as a designer in 2005, after graduating from Savannah College of Art and Design with a degree in Fashion Design, when she signed on as an intern for Anthropologie. After winning an internal design contest she was hired full time and spent over a decade designing for the company. The concept for Sara’s design studio formed after she went part-time so she could stay home and raise her baby daughter. She started designing and making clothes for herself while her daughter napped, and launched Penrose Design Studio (named after her daughter Penelope Rose) as a way to share what she was creating with others. Sara is now living her dream life designing her own line called Penrose.
Sara’s mission with her brand is to create clothing for the free-spirited woman looking for a refreshing hand-touched aesthetic that is missing from mass marketed fashion. Sara’s love of vintage and antique textiles led her to create a line in which she incorporates hand-crafting techniques and reuses vintage and antique textiles within her designs. She takes a holistic approach to design and keeps sustainable and ethical manufacturing practices at the core of her business.